On August 8, Yuhu Group celebrated its 25th anniversary and Yuhu Cold Chain’s 5th anniversary with a themed event, “From Solid Foundation, To Unbound Horizon” , at the Yuhu Cold Chain (Guangzhou) Trading Center Exhibition Hall. The event was conducted physically and virtually, linking the main venue in Guangzhou with the Hong Kong headquarters and branch offices nationwide. Over a thousand employees joined to witness this milestone moment.

Five Years of Dedication: Setting New Benchmarks in Cold Chain

Over the past 25 years, Yuhu Group has charted an impressive course of development, laying a solid foundation for high-quality growth in the cold chain industry. In just five years, Yuhu Cold Chain has flourished, driven by firm conviction and robust capabilities, and propelled by technological innovation and a strong sense of responsibility. To date, Yuhu Cold Chain operates or is building nine major trading centres, with a total cold storage capacity exceeding 2 million tons and a total floor area of over 3 million square meters, making it an essential value platform bridging people’s livelihoods and the economy.

In the event’s opening “Achievement Showcase” session, Wang Xiaodong, General Manager of Yuhu Cold Chain Operations Centre, outlined the company’s development across three key phases: preparation, trading centre openings, and operations. He presented three case studies: The Wuhan trading centre won the Central China market’s trust through cross-departmental collaboration; the Jieyang trading centre upheld the sincere principle of “befriending merchants and solving their challenges,” fostering market prosperity; and the Chengdu trading centre expanded downstream buyers and precisely matched supply-demand needs, enabling merchants to achieve tens of millions of yuan in transactions. Marking its 5th anniversary, Yuhu Cold Chain has already built a forward-looking offline fulfillment system and network, and will now accelerate its advance at full speed.

At this milestone celebration, the entire Yuhu Cold Chain team reflected on their journey and looked ahead to new endeavors and greater horizons together.

Currently, digital intelligence is the core driving force for corporate development. Wang Gang, General Manager of the Digital Technology Development Department, shared the company’s digitalization achievements. Over the past five years, Yuhu Cold Chain has continuously upgraded its digital capabilities—from building core systems to rolling out solutions across business units, and refining its product operations system. The “iYuhu” WeChat mini program now serves over 40,000 user visits per month, offering functions such as online payments, intelligent dispatching, and smart logistics—transforming the paradigm from “customers seeking services” to “services seeking customers.” The smart trading centre management system allows for truck appointment booking, intelligent security, and fully visible digitalized warehousing, setting a benchmark for digitalization in the industry.

Strategic Vision: Forging the Next Five Years

A key highlight was the release of Yuhu Cold Chain’s strategic plan for the next five years by Zhong Huihong, Director and President of Yuhu Cold Chain. . He noted that over the past five years, the company has established an interlinked cold chain network across multiple regions, with steadily growing transaction volumes—proof of its sound strategy and business model. In the next five years, the company plans to complete a nationwide network comprising more than 10 first-tier trading centers and over 30 second-tier trading centers, with coordinated operations between tiers. The newly released corporate values—“Innovation, Efficiency, Quality, Commitment” —will guide its competitiveness, centered on asset-heavy nationwide delivery, end-to-end cost reduction and efficiency, digital intelligence-driven trading, and industry-leading standardization, all aimed at building China’s strongest cold chain fulfillment platform.

This new five-year plan aligns with the era’s demands for digitalization, green development, and regional collaboration, representing Yuhu Cold Chain’s commitment to the industry and society.

Guo Limin, President of Hong Kong Yuhu Group and Chairman of Yuhu Cold Chain, reviewed the company’s 25-year journey: starting in Shenzhen real estate, expanding to premium assets in Australia in 2010, establishing an international food supply chain in 2015, and returning to China in 2020 to focus on cold chain development. He emphasized that 2025 is not only the final year of China’s 14th Five-Year Plan, but also a pivotal year for cold chain logistics to enter a “new cold chain” era. Looking ahead, Yuhu aims to build core competencies, establish a comprehensive offline distribution infrastructure, construct a three-tier network covering major cities and regions, and lay the offline foundation for a national frozen food traceability system—supporting an integrated online and offline business model.

Honoring Dedication: Celebrating Exemplary Employees

To promote dedication and excellence, the event honored 43 employees with five, ten, fifteen, or over twenty years of service, conferring titles such as “Cornerstone Guardian,” “Pillar of Merit,” “Star Leader,” and “Eternal Star.” Distinguished employees who made outstanding contributions and took on key responsibilities received the “Diligent and Loyal” and “Special Contribution” awards.

Yuhu Cold Chain, as an industry leader, places great emphasis on talent development. The Yuhu Academy organizes various training, exchange, and competition activities, providing platforms for staff to showcase talent and learn. Since June, the company has held activities around the anniversary theme, such as the “Light & Shadow Yuhu” photography contest, “Yuhu Future” AI poetry competition, “Yuhu Challenge” knowledge quiz, and the “Yuhu Wisdom” innovation proposal campaign. Dozens of employees participated, and 24 were honored with awards during the celebration.

Yuhu’s growth relies on generations of entrepreneurs. At the event, Li Bing (Chairman of Jieyang branch), Huang Zhenghong (Executive Director, Hong Kong Yuhu Group), and Jiang Wensheng (Director, Hong Kong Yuhu Group), shared their stories of mutual growth with Yuhu.

In a special dialogue session, three veteran employees reflected warmly on past experiences and lessons learned, and expressed their hopes to embark on an even brighter journey with Yuhu.

Staying True to the Mission: Creating Shared Value for the Future

In his speech, Huang Xiangmo, Chairman of the Board of Hong Kong Yuhu Group, looked back on 25 years of “meaningful acts”—from funding the construction of Jieyang Tower in his hometown to preserve local culture, to supporting children’s medical research in Australia, and returning to China to develop the cold chain industry to safeguard national food security. He emphasized that “a meaningful life is built by doing meaningful things.” He noted that Yuhu Cold Chain’s future lies not in scale but in consistently creating value for the industry and solving societal problems. “Looking ahead, digital intelligence is our key engine. Yuhu Cold Chain will turn data into core assets, use AI and IoT to optimize the entire cold chain process, and enhance industry efficiency. Our digital capabilities should serve not only ourselves but also the industry, driving overall advancement. I hope all Yuhu staff will stay true to their mission and, with a steady yet pioneering spirit, open up new horizons in the cold chain industry and write a magnificent new chapter.”

Twenty-five years of steady growth and five years of pioneering in cold chain—this anniversary celebration saluted Yuhu’s journey and reaffirmed its commitment to the future. Going forward, Yuhu Cold Chain will continue to pursue its vision of building China’s high-quality cold chain food trading platform, upholding its mission to safeguard national food safety, and staying true to its core values of Innovation, Efficiency, Craftsmanship, Ownership steadily forging ahead and striving for new brilliance on the next stage of its journey.