China's 2026 No. 1 Central Document explicitly calls for "elevating the level of agricultural foreign cooperation," with directives to "cultivate globally competitive agricultural enterprises," "support the expansion of exports of distinctive, high-quality agricultural products and open up emerging markets in Belt and Road partner countries," and "actively develop agricultural services trade." This marks the second consecutive year that agricultural foreign cooperation has been given a prominent place in the No. 1 Central Document, following 2025.

 

At this year's Two Sessions, delegates held in-depth discussions on China's agricultural push into global markets. One delegate observed that the shift is already underway—from simply shipping products abroad to a deeper form of 'system export.' For Chinese agricultural enterprises, this means going beyond goods: it means taking China's production technologies, management expertise, and quality standards to the world.

 

When Jiangxi Guangchang lotus product series made their debut at the Asian Vegetarian Expo in Hong Kong; when Hebei's well-known brand Yaomu Knife-cut Noodles (Daoxiao Noodles) obtained Hong Kong Registration certification for food supply to Hong Kong; when Chaoshan beef balls reached households across Hong Kong through a local pop-up supermarket; when Jiangxi crayfish, preserved using liquid nitrogen technology, landed on Hong Kong restaurant menus—a profound transformation in agricultural trade was already underway. Yuhu Cold Chain is becoming a key driving force behind that transformation.

 

▲ Huang Zhenghong, Executive Director, Yuhu Group (Hong Kong)

Huang Zhenghong, Executive Director of Yuhu Group Hong Kong, is also a registered expert with ISO/TC 315 (Cold Chain Logistics) and Vice Chair of the Guangdong Provincial Technical Committee for Logistics Standardization. She brings deep insight into international agricultural trade.

 

Huang notes that China's agricultural exports have delivered a resilient performance over the past three years: export value grew from RMB 544.34 billion in 2021 to RMB 732.75 billion in 2024, a cumulative increase of 34.6%, reaching markets across 224 countries and regions.

 

This growth is no coincidence. Huang identifies three fundamental shifts driving it:

 

The first shift: institutional resilience converting into competitive advantage. Faced with technical trade barriers erected by developed economies, China has moved from adapting to standards to setting them. By end-2024, China had led or participated in drafting 47 international agricultural standards, bringing specialty products such as longan and kiwifruit within internationally recognized frameworks.

 

The second shift: value chain upgrading opens new value territory. China's agricultural exports were once dominated by primary commodities—low in added value and highly vulnerable to market swings. Today, a dual engine of technology and processing is rewriting that story, driving a leap from selling raw materials, to selling finished products, to building brands.

 

The third shift: coordinated policy injects powerful momentum. From the No. 1 Central Document to the Ministry of Agriculture and Rural Affairs' initiative to cultivate high-quality players in agricultural international trade, end-to-end policy support—spanning production through to trade—is laying a solid institutional foundation for Chinese agricultural products going global. Yuhu Cold Chain stands at the center of this transformation, as both practitioner and enabler.

 

▲ Luxiaolian brand at the Asian Vegetarian Expo, interviewed by Hong Kong Commercial Radio

 

 

Luxiaolian Food Technology Co., Ltd., from Guangchang, Jiangxi—known as the "Home of White Lotus in China"—is a young company focused on the health food and medicinal-dietary segment. Drawing on the region's premium fresh lotus resources and R&D collaboration with Nanchang University, the company offers a range of signature products including fresh lotus and snow fungus soup, fresh lotus and lily mung bean paste, and fresh lotus and poria red bean paste. Its flagship fresh Guangchang lotus overcomes seasonal limitations through quick-freeze preservation technology, locking in texture and natural nutrition. Its signature lotus cake—soft, glutinous, and lightly sweet—meets growing demand for healthy eating and has become a flagship product for taking Guangchang's specialty agricultural products to the world.

 

Cooperation with Yuhu Cold Chain accelerated Luxiaolian's national rollout. In 2025, the company established a presence in Yuhu Cold Chain's Guangzhou and Wuhan Trading Centres. The coverage from South China to Central China significantly reduced overall logistics costs, and through the Wuhan Trading Centre's Jiangxi–Hubei cold chain express hub advantage, the brand quickly accessed premium dining channels in the central region—laying a solid supply chain foundation for its international expansion.

 

With strong products and a well-established domestic supply chain, Luxiaolian had built a firm footing in the domestic market, but had never ventured overseas. Facing an emerging opportunity driven by the global rise of health-conscious eating, the company set its sights on "starting international expansion from Hong Kong, then radiating outward to Southeast Asia and Western markets." However, it lacked in-depth knowledge of Hong Kong and international consumer preferences, industry norms, channel resources, and communication contexts.

It was precisely their trust in Yuhu Cold Chain's domestic network that prompted Luxiaolian to reach out to the Group when the idea of going global first took shape. The Hong Kong Jade Premium team stepped in to take the brand forward. As Yuhu Group's specialist platform for outbound market services, Hong Kong Jade Premium has deep roots in the Hong Kong market and a proven service system for food enterprises entering international markets. Recognizing Luxiaolian's needs, the team developed a bespoke Hong Kong market entry strategy centered on professional trade exhibitions—inviting Luxiaolian as a co-exhibitor at the 12th Asian Vegetarian Expo in Hong Kong, and providing comprehensive one-stop support covering joint booth management, Hong Kong media engagement, business introductions, market intelligence, and end-to-end supply chain management.

Three days at the expo proved to be a turning point for Luxiaolian's international journey. Product sampling generated strong word-of-mouth on site, and the first batch of trial products sold out completely—validating the brand's fit with Hong Kong's health-conscious consumer market. Notably, Phoenix TV and Hong Kong Commercial Radio both featured the brand in interviews, making Luxiaolian one of the standout brands at the expo and rapidly building its Hong Kong profile. During the event, the brand connected with key resources including HKTVmall—Hong Kong's largest e-commerce platform—the Asian Vegetarian Association, and local health food retail chain Green Dot Dot, establishing a Hong Kong business and channel network. Promotional videos produced by Jade Premium garnered over 10,000 views across platforms, while bilingual articles generated over 1,000 targeted customer impressions. Luxiaolian's products are now listed on the Jade Premium official platform, and the brand's strategy of using Hong Kong as a springboard to Southeast Asia and Western markets is progressing steadily.

 

Hebei Longhe Flour Co., Ltd., founded in 1998, is a key provincial agricultural industrialization enterprise in Hebei. Headquartered in Wangdu—a national commodity grain base—the company operates a fully integrated value chain spanning wheat breeding and cultivation, storage, flour milling, and dried noodle R&D. Equipped with world-leading Swiss Bühler production machinery, it processes 500 metric tons of wheat per day, producing two flagship product lines—"Longhe" brand flour and "Yaomu" brand noodles—across a portfolio of 72 products. Through its "base + farmers + enterprise + deep processing + market" industrialization model, the company has boosted incomes for over 200,000 farming households in the surrounding area, and has been recognized as a National High-Tech Enterprise, a provincial designated specialized and innovative SME, and a recipient of the China Quality Grain and Oil designation.

 

Yet even this near-30-year grain and oil industry veteran had no clear entry point for going global. Despite the quality of its products, the company had never formally entered overseas markets and lacked the knowledge and operational capability to navigate Hong Kong and international consumer preferences, compliance frameworks, channel resources, and branding contexts. Against a backdrop of growing global appetite for Chinese cuisine and health-focused staple foods, Longhe Flour set its strategic direction: "use Hong Kong as the international starting point and expand to global markets," with the ambition of bringing premium domestic wheat products to the world.

Longhe Flour's attention was drawn to Jade Premium through market intelligence shared by the platform. Recognizing that executing a global strategy required a reliable partner, the company engaged Jade Premium, which designed a comprehensive Hong Kong market entry solution built around four pillars: compliance foundation, trade show entry, certification enablement, and channel activation—with full end-to-end support throughout.

 

The partnership began at the 12th Asian Vegetarian Expo. Jade Premium invited Longhe Flour as a co-exhibitor, supporting the brand's first high-quality market debut in Hong Kong. Crucially, Jade Premium provided a complete export compliance review service—covering product packaging review, labeling compliance checks, and all procedural requirements for the Hong Kong market—and guided the company through the application process for the Hong Kong Quality Assurance Agency's (HKQAA) "Hong Kong Registration" certification. Under Jade Premium's guidance, Longhe Flour's flagship product “Yaomu Knife-cut Noodles” received Hong Kong Registration on 10 March, registration number RN50041, securing its authorization to enter Hong Kong's premium grain and oil market. Each certified product comes with a dedicated traceability QR code: consumers can scan it to access full corporate credentials, product compliance information, certification status, and other official records.

 

With compliance in place, channel activation became the next priority. Drawing on its deep Hong Kong market network, Jade Premium identified Move Market—a pop-up supermarket brand with a positioning fit and territory-wide coverage across all 18 districts of Hong Kong—and managed the full process of product tastings, qualification verification, and commercial negotiations between both parties. Three products— Yaomu knife-cut noodles, buckwheat knife-cut noodles, and buckwheat dried noodles—were selected for Move Market's "All 18 Districts of Hong Kong" pop-up program and officially entered Hong Kong retail. Promotional videos produced by Jade Premium achieved over 6,000 views across platforms, and bilingual articles generated over 500 targeted customer impressions. From a one-time expo appearance to regular, territory-wide consumer touchpoints, Longhe Flour completed a successful Hong Kong market debut—establishing the compliance, channel, and brand foundations for its global expansion.

 

▲ The Jade Premium team delivers one-stop, end-to-end outbound market services

 

These two cases clearly illustrate that what Yuhu Cold Chain has built is not merely a nationwide cold chain infrastructure network, but a dual-circulation service platform capable of efficiently connecting China's domestic industries with global markets. From "Exporting Products" to "Exporting Systems"—Yuhu Cold Chain brings four core capabilities to the table:

 

 

Jade Premium focuses squarely on the core pain point of standards compliance for Chinese food companies going global, providing end-to-end standards alignment and certification advisory services. Throughout the export process, Jade Premium conducts upfront compliance reviews on the key qualifications enterprises need—including HACCP (Hazard Analysis and Critical Control Points), ISO 22000 Food Safety Management Systems, and Customs registration for export food production enterprises—and tailors compliance work to the specific regulatory requirements of each destination market: the Hong Kong Registration standard for food supply to Hong Kong, FDA food compliance registration for the US market, and the relevant food safety standards for Southeast Asian and Western markets.

 

 

What Jade Premium provides is no longer simple channel representation—it is a full-stack market entry solution. Using Luxiaolian as an example: from joint booth management and Hong Kong media engagement to business introductions, market intelligence, and end-to-end supply chain management, Jade Premium has covered every critical node in a brand's international journey. These services—granular as they may seem—are precisely the "navigation system" and "accelerator" that companies making their first move into overseas markets need most.

 

 

Jade Premium has cultivated deep relationships across Hong Kong's channel landscape over many years. The Longhe Flour channel activation is a prime example: gathering consumer preference feedback at the expo to identify, from among several core products, the three best suited to Hong Kong's health food trends; matching the brand with Move Market based on alignment of positioning and its full 18-district reach; and managing the complete process of product tastings, qualification review, and commercial negotiations. The result: three products selected for the "All 18 Districts of Hong Kong" pop-up program, achieving a step-change from one-time expo exposure to sustained, territory-wide consumer reach.

 

 

Jade Premium has a mature, end-to-end brand promotion capability for Chinese brands entering overseas markets. The Hong Kong market campaign for Chenjishunhe, a leading Chaoshan beef hot pot brand, is a standout example: made its international debut at the 2025 Hong Kong Food Expo; getting its flagship beef balls into Hong Kong pop-up supermarket Move Market, establishing a regular sales channel; and building an integrated owned-media promotion matrix spanning domestic and overseas platforms—with WeChat Official Account and Video Account building brand credibility at home, and Facebook and other mainstream Hong Kong social platforms delivering locally resonant content abroad—ultimately driving simultaneous growth in brand awareness and retail sales.

 

 

Huang Zhenghong points out that Chinese agricultural products going global have entered a critical transition—from "going global" to "moving up the value chain." Based on industry dynamics and policy direction, five key trends will shape the future of agricultural exports: premiumization of product mix, market diversification, dual focus on branding and localization, compliance as a baseline for market entry, and end-to-end digitalization.

 

For agricultural companies going global, this transformation opens three distinct opportunities: standards and certification support, guiding enterprises through international market access requirements; brand incubation, delivering end-to-end support from trade show debuts and channel activation to full-market promotion; and cross-border supply chain integration, building a seamless network from origin consolidation and cold chain logistics to overseas distribution. Taken together, these three opportunities point to one conclusion: the future of international agricultural trade will be won on the strength of systems, not just products.

 

As Huang Zhenghong puts it: "Going global at a high level is an accelerator for building industrial competitiveness. Participating in global value chain specialization not only facilitates the exchange and adoption of advanced production technologies and management practices, but also drives the accelerated upgrading of the entire domestic agricultural value chain."

 

When Chinese agricultural products no longer simply "move product," but instead go to market carrying standards, brands, and a complete service ecosystem, those who position themselves early will be the greatest beneficiaries of this transformation.

 

Data shows that since May 2025, the Jade Premium platform (www.jadepremium.com.hk) has listed 160 products from 30 verified manufacturers, spanning seven categories including seafood, fruit, frozen food, and ready-to-cook meals. This year, the pace of going global has accelerated, nearly 10 new enterprises joining the outbound advisory pipeline each month. More and more premium agricultural products from across China are, with Yuhu Cold Chain's support, reaching the world—carrying standards, brands, and their own stories.

Together with every agricultural entrepreneur, Yuhu Cold Chain is helping China's best tell their story to the world.