On 21 April 2026, Session 5 of the "Set Sail, Connect the World" Yuhu Cold Chain Going-Global Specialist Series — a dedicated business coaching session — was successfully held at Yuhu Cold Chain (Guangzhou) Trading Centre. Organised by Yuhu Cold Chain, the event received strong support from the Huadu District Commerce Bureau, Huadu Customs, the Jiangxi Provincial Department of Agriculture and Rural Affairs, the Shandong Liaocheng Liaison Office in Shenzhen, the China Green Food Association, and the Guangdong Food Culture Research Association. Nearly 200 representatives from government regulators, international logistics, overseas compliance, financial services, industry associations, and food supply chain enterprises gathered for a full day of in-depth exchange and resource matching, covering policy interpretation, the 1039 Market Procurement Trade model, cold chain logistics, overseas market access, financial settlement, and overseas channel development.

Policy Guidance: Building a Solid Compliance Foundation for Global Expansion

Huadu District is Guangzhou's only pilot zone designated at the national level for the Market Procurement Trade model, with the export of pre-packaged food under this model representing an innovative business within the pilot. As of March 2026, the pilot had cumulatively exported pre-packaged food worth over RMB 376 million, covering more than 90 countries and regions.

Zeng Jiezhen, Deputy Director of the Huadu District Commerce Bureau, attended the event and delivered a speech. She highlighted that Huadu continues to deepen trade facilitation reforms and improve complementary services under the 1039 model, with the aim of helping food enterprises expand overseas at low cost and in full compliance with the pilot policy. Liu Weihong of the Huadu District Commerce Bureau's Market Procurement Trade Centre and Bi Huibing, Head of the Xinhua Supervision Section at Huadu Customs, each delivered dedicated presentations — on Guangzhou's Market Procurement Trade export model and the pilot policy for exporting pre-packaged food under the Guangzhou Market Procurement Trade model respectively — helping enterprises understand the practical requirements of the 1039 export model and pre-packaged food export policy, and lowering the barriers to international expansion.

Opportunity in Disruption: The Competitive Edge of Chinese Food

In her remarks, Huang Zhenghong, Executive Director of Yuhu Group Hong Kong, noted that since 2020 the global food supply chain has faced extreme stress — yet within that disruption lies a strategic window for Chinese food to go global. According to customs data, China's total agri-food exports exceeded USD 105 billion in 2025, up approximately 6% year-on-year, with exports of further-processed food products growing at a notably faster pace. She emphasised that Chinese food has moved beyond growth in volume to a genuine leap in quality, with the export model undergoing a systemic upgrade: from primary goods to high-value-added products; from capacity export to brand export; from pure trade to supply chain export; and from fragmented fulfilment to systemic delivery.

Huang noted that Yuhu Cold Chain has always been driven by the mission of connecting domestic and international food supply chains in both directions. Leveraging the Guangzhou Trading Centre, the company will establish an Export Food Sourcing Centre, building an end-to-end service chain spanning sourcing, compliance, logistics, and delivery. "Leave the complex groundwork to us," she said, "so you can focus on winning clients in global markets."

Three Partnership Signings: Building an End-to-End Going-Global Service Matrix

At the event, Yuhu Cold Chain signed cooperation agreements with three leading industry institutions, marking a step-change from point capabilities to a systematic, end-to-end service matrix.

Partnership with FDA REGISTRAR

The two parties will collaborate across FDA establishment registration, label review, factory inspection support, and detained-shipment emergency assistance, providing Guangzhou Trading Centre enterprises with upstream US market compliance services.

Wang Xiaodong, General Manager of Yuhu Cold Chain Guangzhou, and Teng Yuxin, Greater China Representative of FDA REGISTRAR China Office

Partnership with COSCO Shipping (Shanghai) Co., Ltd.

Integrating global shipping networks with cold chain transport resources to establish a cold chain logistics backbone connecting domestic cold storage facilities to overseas destination ports.

Wang Xiaodong, General Manager of Yuhu Cold Chain Guangzhou, and Cai Bona, Executive Deputy General Manager of COSCO Shipping (Shanghai) Co., Ltd.

Partnership with Guangzhou Yu Er Business Services Co., Ltd.

Providing deep integration with localised 1039 Market Procurement Trade services, including registration, customs declaration, and foreign exchange collection and settlement — a one-stop foreign trade solution.

Wang Xiaodong, General Manager of Yuhu Cold Chain Guangzhou, and Wen Bihong, General Manager of Guangzhou Market Procurement Trade Service Station

The three signings anchor three key pillars — overseas compliance, international logistics, and localised customs clearance — covering every link in the chain: "compliance and market access — sea freight and transport — customs clearance and delivery," giving enterprises a clear path, solid backing, and full confidence as they expand overseas.

Export Food Sourcing Centre Launched: Core Vehicle for the 1039 Model

Zhang Chunhua, Vice Chairman of Yuhu Cold Chain Guangzhou, presented detailed plans for the forthcoming Export Food Sourcing Centre. Positioned as a market aggregation zone aligned with the 1039 policy, the centre will integrate traceable-origin sourcing and display functions with high standards for management and temperature control, delivering a one-stop pre-export service — covering sourcing, compliance, and customs clearance — to small and medium-sized food enterprises. Preferential leasing policies announced on the day attracted strong enquiry from attendees.

Packed with Practical Insights: Covering the Full Going-Global Value Chain

The afternoon programme focused entirely on practical implementation. Six industry experts drew on the characteristics of Greater Bay Area enterprises to share directly actionable experience across logistics, compliance, certification, finance, and market channels.

Cai Bona, Executive Deputy General Manager of COSCO Shipping (Shanghai) Co., Ltd., outlined the company's global cold chain network and intelligent temperature control platform capabilities. Across three scenarios — cross-border cold chain, domestic hub logistics, and industrial cold chain — she described how the company connects the full chain from cargo consolidation to compliance, transport, and delivery, providing a safe, efficient, and cost-optimised one-stop solution for the export of prepared meals.

Li Huang, founder of the Nansha Prepared Meals One-Stop Export Platform, drew on real cases from Greater Bay Area enterprises to break down the key steps in exporting prepared meals — product adaptation, packaging compliance, labelling requirements, and overseas market access — sharing common risks and practical tips for avoiding them. He stressed the importance of "compliance first and a closed documentation loop" in helping enterprises make the transition from "able to produce" to "able to export."

Teng Yuxin, Chief Representative and Senior Regulatory Expert for Greater China at FDA REGISTRAR's China Office, provided a systematic overview of the four core requirements for importing food into the United States, and outlined the three most common causes of shipment detentions — labelling errors, non-compliant additives, and substandard factory hygiene — together with recommended preventive remediation measures. Through its partnership with the FDA service provider, Yuhu Cold Chain can offer enterprises a one-stop compliance advisory service to facilitate swift US market access.

Huang Zhenghong, Executive Director of Yuhu Group Hong Kong, walked through the end-to-end compliance framework for supplying food to Hong Kong, covering Mainland export filing, customs inspection and quarantine, Hong Kong Food and Environmental Hygiene Department registration, labelling standards, and cold chain transport requirements. She also introduced the "Hong Kong Supply Food Programme" jointly developed by Yuhu Cold Chain and the Hong Kong Quality Assurance Agency, which provides enterprises with official certification and endorsement, enhancing the credibility and premium positioning of their products in Hong Kong, and helping them enter mainstream channels such as supermarkets and catering businesses.

Dai Honghui, Deputy General Manager of the Transaction Banking Department at Bank of China Huadu Branch, addressed the pain points of small and micro enterprises by introducing a dedicated financial solution. He focused on the "Guangcaitong" platform — tailored for the Market Procurement Trade model — which enables instant automated crediting of inbound cross-border remittances, fully compliant and transparent foreign exchange collection for sole proprietors and individual businesses, and entirely paperless processing, resolving the settlement bottlenecks enterprises face when expanding overseas.

Lin Weiping, Head of Overseas Programmes at Fujian Xiamen Exhibition Sierfu Co., Ltd., announced a precision business-matching study tour to Indonesia and Thailand in May. The programme includes visits to local international food exhibitions, leading food enterprises, and one-on-one buyer matching sessions, offering enterprises a practical channel-building pathway — "arrive with products, leave with orders."

Yuhu Cold Chain: The Golden Home Port for Going Global

Since its founding in 2020, Yuhu Cold Chain has been driven by the mission of connecting domestic and international food supply chains in both directions. The Guangzhou Trading Centre has already established the Greater Bay Area Prepared Meals Import and Export Alliance, brought in top-tier partners including FDA REGISTRAR and COSCO Shipping, and supports multiple customs export trade modes — 0110, 1039, 9610, 9710, and 9810. The goal is to make the Guangzhou Trading Centre a showcase for quality domestic products, a sourcing destination for international buyers, and a full-service hub for two-way import and export business — providing enterprises with end-to-end support from compliance advisory to cross-border fulfilment.

An Ecosystem United: Helping Chinese Food Set Sail

Grounded in policy, sustained by ecosystem, and anchored in execution, this event demonstrated Yuhu Cold Chain's resolve and capability to build a comprehensive going-global service ecosystem, and gave enterprises a practical platform for integrated foreign trade services and resource matching. Going forward, Yuhu Cold Chain will continue to work with world-class partners to help quality Chinese food move beyond product export towards brand and standards export — advancing confidently, compliantly, and efficiently within the dual-circulation development framework.

As Huang Zhenghong said in her closing remarks: "The waters ahead may be rough, but with the right course set, nothing can stop you." On this voyage, Yuhu Cold Chain stands ready to be a guiding light for all those making the journey.

To learn more about the 1039 Market Procurement Trade export model, or to enquire about leasing at Yuhu Cold Chain's Export Food Sourcing Centre, please get in touch. With end-to-end professional services, Yuhu Cold Chain will help you navigate every compliance, labelling, customs, and logistics checkpoint, so your business can go global — efficiently, compliantly, and with confidence.