On August 4, the “From Jiujiang to the Bay” Jiujiang Premium Agricultural Products Greater Bay Area Trade and Matchmaking Fair, hosted by the Jiujiang Municipal Bureau of Agriculture and Rural Affairs, was successfully held at Yuhu Cold Chain (Guangzhou) Trading Center. As a practical platform empowering rural revitalization, the event brought together over 200 leading agricultural enterprises from Jiujiang and buyers from across the Greater Bay Area, resulting in on-site contract signings totaling 30.6 million yuan. Despite the heavy rain, representatives from the Jiangxi Provincial Department of Agriculture and Rural Affairs, the Jiujiang Municipal Government and its subordinate governments, the People’s Government of Huadu District in Guangzhou, as well as dozens of business associations and their member enterprises, all attended, creating a lively and enthusiastic atmosphere.

Leading the Way, Connecting Today:

Jiujiang’s Signature Goods Enter the Bay

Jiujiang, a city steeped in history and blessed with abundant resources, enjoys an excellent ecological environment with rich mountains, forests, and lakes. As a key hub along the Yangtze River Economic Belt, Jiujiang has long been a commercial powerhouse, once named among China’s “Three Great Tea Markets and Four Great Rice Markets,” and has deep agricultural roots. This matchmaking fair aligns with the national push for agricultural modernization, aiming to supply Jiujiang’s premium agricultural products directly to the Bay Area and tap into new value-added opportunities.

Xiong Jinxi, Vice Mayor of Jiujiang,

Xiong Jinxi, Vice Mayor of Jiujiang, remarked in his address:
“Jiujiang is not only an ecological treasure trove but also a new highland for industrial revitalization. Currently, Jiujiang has established nine national-level strong agricultural towns and 135 leading enterprises at or above the provincial level, with the gross output of agriculture, forestry, animal husbandry, and fisheries surpassing 46.9 billion yuan—ranking second in Jiangxi Province for growth. From field to table, we use ‘Jiujiang Specialties to the Bay’ as a bridge, having promoted eight ‘Shenzhen Certified Products (known as “Zhenpin” in Chinese, a mark of quality for Shenzhen’s premium agricultural goods)’ certifications and established a 1-billion-yuan strong agricultural industrial investment fund to support industrial upgrading and new productive forces in agriculture. Taking this event as an opportunity, Jiujiang will deepen collaboration with the Bay Area through a ‘direct supply from origin + efficient direct sales in the Bay Area’ model, leveraging Yuhu Cold Chain’s hub function to enhance the quality and efficiency of our four major featured industries—tea, aquatic products, oilseeds, and poultry & eggs—revitalizing our thousand-year-old ‘tea and rice hub’.”

Zheng Min, Party Secretary of Jiangxi Provincial Agricultural Technology Extension Center

Zheng Min, Party Secretary of Jiangxi Provincial Agricultural Technology Extension Center, stated:
“As a major agricultural province, Jiangxi has recently become a top choice for investment. Jiujiang’s entry into the Bay Area is a key step for Jiangxi’s agricultural products to go beyond the province. We will continue to integrate Jiangxi’s agri-product supply chain, connect with Bay Area market resources, and, leveraging the Yuhu Cold Chain Jiangxi Pavilion’s platform, make Jiujiang a benchmark for Jiangxi’s high-quality agri-products in cross-regional operations by advancing production, sales, logistics, supply, and foreign trade together.”

Song Xiaoyu, Party Secretary of Jiujiang Municipal Bureau of Agriculture and Rural Affairs

Song Xiaoyu, Party Secretary of Jiujiang Municipal Bureau of Agriculture and Rural Affairs, emphasized:
“Jiujiang, benefiting from both the Yangtze River and Poyang Lake, has unique agricultural resources, a solid development foundation, and strong growth momentum. In 2024, our agricultural output increased by 4.3%, ranking among the top three in Jiangxi for three consecutive years. Jiujiang leads the province with 4.72 million mu of water area, 1.46 million mu of aquaculture, and 700,000 mu of integrated rice-fish farming. Our aquatic products, teas, and other farm goods are a testament to our natural bounty and craftsmanship, renowned for their variety and quality. Jiujiang is fertile ground for cooperation, with strong brands, smooth channels, and ample opportunities—54 brands have been selected as “Jiangxi Certified Products” (officially known as “Ganpo Zhengpin” in Chinese, denoting certified authentic products from Jiangxi province). We look forward to working closely with Yuhu Cold Chain to bring more of Jiujiang’s premium agri-products into the Bay Area.”

the Standing Committee of the People’s Congress of Huadu District, Guangzhou, and Chairman of the District Federation of Trade Unions

Lan Haibin, Deputy Director of the Standing Committee of the People’s Congress of Huadu District, Guangzhou, and Chairman of the District Federation of Trade Unions, attended the event and, during the host’s meeting with key clients, outlined major initiatives by the Huadu District Committee and Government to promote food distribution industry clusters and support Yuhu Cold Chain’s development as a high-quality cold chain food trading platform. Lan Haibin welcomed premium domestic suppliers, represented by Jiujiang’s agricultural products, to leverage Yuhu Cold Chain’s platform to enter the Bay Area, emphasizing value for money, and using Huadu as a base to access the robust Greater Bay Area market.

During the supply chain services promotion, Li Junyan, Director and Senior Vice President of Yuhu Cold Chain, stated:
“Yuhu Cold Chain provides nationwide online-offline integrated trading and fulfillment systems, offering high-standard, all-temperature trading, storage, and logistics services for agri-product circulation. We are deeply involved in commercial flow, promoting cross-regional collaboration to reduce distribution costs, increase growers’ incomes, and benefit end buyers. Going forward, Yuhu Cold Chain will continue to strengthen the circulation network, extend the industrial chain, help Jiujiang’s agricultural products integrate into broader markets, expand incremental orders, and boost added value, jointly advancing rural revitalization.”

Orders Rise, Value Flies:
Empowering the Chain for Greater Gain

Orders Signed, Growth Aligned:
On-Site Deals Drive New Yields
Greater Bay Area enterprises such as Guangdong Gongchang Lianmeng Supply Chain Management Co., Ltd., Huizhou Shanzhen Youpin, and Shenzhen Yishu Trading signed three major contracts with Jiujiang companies.  Luo Deming, General Manager of Jiangxi Fangde Food Technology Co., Ltd., said: “Compared with traditional trading centers, Yuhu Cold Chain stands out in environment, smart management, and logistics delivery—especially with its unmanned transmission and smart management systems, which greatly ease inventory and sales pressures for tenants.”

Needs Meet Seeds:
Matching Market Needs with Local Seeds
Jiang Nan, General Manager of Shenzhen Yishu Trading Supply Chain, and Xue Xiaowei, Secretary General of the Shanghai Private Label Association, announced procurement needs on-site, driving Jiujiang enterprises such as Lushan Yunwu Tea Industry Group, Ruichang Yixiang Agri-Products, and Jiangxi Xinnongkang Food to showcase top products, drawing keen buyer attention.
“Yishu Trading has built a long-term partnership with Yuhu Cold Chain, connecting us with many suppliers and factories across regions and expanding our procurement channels. The industry insights from Yuhu Cold Chain help us better align with market needs. Seeing the quality of Jiujiang products today has further strengthened our confidence in cooperation,” Jiang Nan remarked.

Online and Onsite, Both Worlds Unite: Blending Digital and Physical for Greater Reach
Outside the main venue, a special exhibition featured 32 leading Jiujiang enterprises presenting hundreds of products—including Yunwu tea, Poyang Lake aquatic products, poultry, and eggs—attracting in-depth discussions with many supply chain firms and renowned restaurant brands from the Bay Area.

 Merchant Roadshow and Exhibition Area

Tea Takes the Lead, Planting New Seeds:
Jiujiang’s Tea Industry Shines at the Expo

As the “golden brand” of Jiujiang agriculture, the tea industry had a dedicated matchmaking session.

Wang Guobao, Secretary General of the Guangzhou Tea Industry Association, led nearly 20 member company leaders in one-on-one custom talks with eight Jiujiang tea enterprises—including Lushan Yunwu Tea Industry Group, Jiangxi Fulu Ming Tea, Jiujiang Lulan Tea, Jiangxi Kuanglu Tea, Jiangxi Huapu Industrial, Jiangxi Xiushui Shentea, Donggutang Organic Tea Farm, and Nanshan Chrysanthemum Tea Farm.
Wang Guobao praised:
“Jiujiang, as one of China’s historic ‘Three Great Tea Markets,’ has a deep legacy—Ninghong tea was exported to Europe and America as early as the Qing Dynasty, and Lushan Yunwu is one of China’s top ten famous teas. This event has built a golden bridge connecting Bay Area and Jiujiang tea enterprises. We warmly welcome Jiujiang businesses to explore the Bay Area market and look forward to their participation in the upcoming third Guangzhou Tea Culture Festival to further expand cooperation and seek shared opportunities.”

Hometowns Unite, Blue Ocean in Sight:
Business Associations Foster Shared Growth

At the fair, Jiangxi business associations from the Bay Area led many member enterprises to attend, using hometown bonds to foster cross-regional industry collaboration.
Zhang Zhiquan, Rotating President of the Guangdong Jiangxi Chamber of Commerce, called on more than 10,000 member companies in the Bay Area to deepen cooperation in procuring Jiujiang products:
“Through this event, we’ve set up a Jiujiang agri-product zone to connect supermarkets, e-commerce, and catering for precise matchmaking, aiming to reach new annual procurement records.”
Huang Shaoliang, President of the Guangdong Jiujiang Chamber of Commerce, stated that a “1+N” support mechanism will be established—one Bay Area leading enterprise supporting multiple Jiujiang SMEs—offering packaging design, cold chain logistics, and more to upgrade the ‘Jiujiang Specialties’ brand.
Wu Bo, Secretary General of the Guangzhou Jiangxi Chamber of Commerce, added:
“Jiujiang’s agricultural ecosystem is outstanding. Our chamber will mobilize thousands of member enterprises to deepen procurement cooperation and help Jiujiang products enter the Bay Area market.”

Looking ahead, with its nationwide cold chain trading centers, Yuhu Cold Chain will continue to play an industry-leading role, ensuring transportation and storage standards from origin to market and presenting fresh, high-quality agri-products to consumers. By leveraging an innovative OMO (online-merge-offline) business model, Yuhu Cold Chain will further improve circulation efficiency and build diverse supply-demand matching scenarios. Jiujiang will continue to deepen its partnership with Yuhu Cold Chain, refine the “government sets the stage, enterprises perform, market operates” mechanism, further boost agri-product circulation efficiency, reduce costs, and promote the branding, standardization, and internationalization of “Jiujiang Specialties,” opening a new chapter of high-quality development.