From October 30 to 31, the "Jiangxi Excellence, Jiangxi Brilliance" High-Quality Agricultural Products Supply-Demand Matching Event was successfully held at Yuhu Cold Chain (Wuhan) Trading Centre. Organized by the Jiangxi Provincial Department of Agriculture and Rural Affairs, the event gathered representatives from 11 municipal agricultural bureaus, 14 supply chain platform enterprises, 15 regional public brand enterprises under the "Small, Beautiful, Special, and Refined" initiative, and 9 member enterprises of the Yuhu Cold Chain Jiangxi Pavilion. Hundreds of green agricultural products were showcased during the event, marking Jiangxi's formal entry into the Central China market. This initiative demonstrates Jiangxi's strategic vision and practical measures in promoting cross-regional agricultural circulation and integrating into the national unified market.

Scene from Jiangxi Premium Agricultural Products (Central China) Supply-Demand Matching Event

Cross-Regional Linkage: Jiangxi Agricultural Products Integrate into "Dual Circulation" Framework

Exterior View of Yuhu Cold Chain (Wuhan) Trading Center and Central China Jiangxi Pavilion

At the event, Zheng Min, Party Secretary of the Jiangxi Agricultural Technology Extension Center, Li Yonggang, Director of Wuhan Huangpi District Agriculture and Rural Affairs Bureau, and Li Yuanhua, Vice President of Yuhu Cold Chain (China) and Chairman of Wuhan and Xiangyang Companies, jointly inaugurated the "Central China Jiangxi Pavilion" of Yuhu Cold Chain. On behalf of the Jiangxi Provincial Department of Agriculture and Rural Affairs, Zheng Min presented the plaque of " Jiangxi Premium Agri-Products (Central China) Brand Operation Center" to the pavilion. This marks a concrete step in the expansion of Jiangxi's high-quality agricultural products into Hubei province, serving as a practical example of regional economic integration.

 Zheng Min, Li Yonggang, and Li Yuanhua inaugurate the Central China Jiangxi Pavilion of Yuhu Cold Chain.

Wang Xue, General Manager of Yuhu Cold Chain Wuhan, participates in the plaque-awarding ceremony for the Jiangxi Premium Agri-Products (Central China) Brand Operation Center.

The Central China Jiangxi Pavilion represents the second origin-themed pavilion established within Yuhu Cold Chain Trading Centre, following the successful launch of the Greater Bay Area Jiangxi Pavilion. Leveraging the platform advantages of the earlier pavilion, Jiangxi's agricultural products have effectively accessed the Guangdong-Hong Kong-Macao Greater Bay Area market, achieving substantial results in supply-demand matching while significantly enhancing brand influence and distribution resilience. Through continuously developing cross-regional exhibition and sales platforms, Jiangxi Province keeps expanding market reach for its agricultural products, injecting strong momentum into its integration within the "dual circulation" development paradigm.

Supply-demand negotiation session between Jiangxi Provincial Department of Agriculture and Rural Affairs, municipal agricultural bureaus, Six-Entry reserve-listed enterprises (i.e., suppliers officially catalogued under the government “Six-Entry” program: entering projects, procurement, inventory, shortlists, platforms and recommendation lists), and Wuhan purchasers.

Zheng Min expressed strong confidence in the market prospects for Jiangxi's agricultural products in Central China, stating: "Jiangxi has become a gathering hub for buyers from across the country and a procurement capital for high-quality ingredients nationwide. Leveraging its superior natural ecology, Jiangxi's agricultural products offer excellent quality, distinctive characteristics, and unique competitive advantages, accelerating their integration into the national unified market." He emphasized that Jiangxi enterprises should utilize the Yuhu Cold Chain Jiangxi Pavilion as a strategic foothold in Central China, using its inauguration as a starting point to persistently implement the "going global" strategy, strengthen the Jiangxi agricultural brand, and expand the market presence of high-quality Jiangxi products throughout Central China.

Zheng Min, Party Secretary of the Jiangxi Agricultural Technology Extension Center, delivers a speech.

As a megacity with a population nearing 18 million and a GDP exceeding 2.1 trillion yuan, Wuhan is home to over 170,000 catering enterprises, where food service channels account for 62% of consumption. The B2B market's demand for high-quality ingredients continues to grow. Over a hundred Jiangxi specialty products, such as Gannan lotus seeds, Poyang Lake aquatic products, and Nanfeng soft-shelled turtles, are gradually making their way onto Wuhan dining tables. Leveraging Wuhan's role as a central China consumption hub, Jiangxi's agricultural products will further radiate across a hinterland covering more than 500 million people, demonstrating vast market potential.

The supply-demand matching event witnessed bustling activity, with exhibition booths crowded with attendees.

The establishment of the Central China Jiangxi Pavilion not only represents a significant move for Jiangxi's agricultural products to expand cross-regional operations, but also marks another milestone in the deepened collaboration between Yuhu Cold Chain and Jiangxi Province, supporting the national strategy for coordinated regional development. Yuhu Cold Chain will continue to leverage its role as an innovative "anchor enterprise" in the supply chain, utilizing its nationwide digital-intelligent supply chain network to efficiently integrate Jiangxi's agricultural products into the central China market.

The newly inaugurated Central China Jiangxi Pavilion of Yuhu Cold Chain has garnered widespread attention.

Streamlined Logistics: Supply-Demand Matching Helps Production Area Enterprises Reduce Costs and Increase Efficiency

With the departure command, the "Jiangxi–Hubei Cold-Chain·Yuhu Special Line" was officially launched for two-way operation, linking major frozen and agricultural product wholesale markets in Nanchang with Yuhu Cold Chain (Wuhan) Trading Centre. This dedicated route has effectively reduced the circulation costs for agricultural products, providing efficient logistics support for their distribution into central China and the national market.

The "Jiangxi–Hubei Cold-Chain · Yuhu Special Line" officially commences operation.

Wang Xue, General Manager of Yuhu Cold Chain Wuhan Company, provided a detailed introduction to the company's comprehensive service system and logistics preferential policies, presenting an integrated "cost-reduction and efficiency-improvement" solution for ingredient circulation between Jiangxi and Hubei. This initiative supports Jiangxi enterprises in achieving a seamless cycle of "direct supply from production areas + direct sales in Central China."

Supply-Demand Matching Signing Ceremony

During the on-site signing session, seven Jiangxi-based production enterprises that have pioneered market entry into Central China signed supply contracts totaling RMB 52 million, with six being existing tenants of the Jiangxi Pavilion. Jiangxi Luxiaolian Food Technology Co., Ltd. from Guangchang County, Fuzhou City, has now joined both the Greater Bay Area and Central China Jiangxi Pavilions. The company's General Manager, Yu Min, stated, "Since joining the Yuhu Cold Chain Greater Bay Area Jiangxi Pavilion, our cross-regional orders have achieved a qualitative leap, with products consistently supplying high-end supermarkets and catering channels. After commencing operations in the Central China Jiangxi Pavilion this month, order fulfillment in the Wuhan region has progressed exceptionally smoothly. With Yuhu Cold Chain's support, our comprehensive logistics costs have decreased by over 70%. Boarding Yuhu Cold Chain's 'food circulation aircraft carrier' has been our most strategic decision since the company's establishment earlier this year." Jiangxi Xilong Food Co., Ltd. from Shangrao City, a company specializing in eel product production and distribution, obtained the prestigious "Hong Kong Registration" certification for its flagship products through Yuhu Group's guidance after joining the Jiangxi Pavilion. This enabled rapid access to orders from Australia and other international markets. During this event, the company signed an export cooperation agreement with Shenzhen Catering Cross Border Supply Chain Co.,Ltd.

On-site Promotion by Enterprises in the Central China Jiangxi Pavilion

The Yuhu Cold Chain (Wuhan) Trading Centre occupies an area of approximately 208,000 square meters and features eight modern cold storage facilities with a total capacity of 214,000 tons. As the largest, highest-standard, and most fully-functional international cold chain food trading base in Central China, it has already attracted over 300 leading domestic and international cold chain food and supply chain enterprises to sign agreements and establish operations. This has initiated the formation of an industrial cluster effect, positioning the center as a crucial engine for Wuhan's modern commercial circulation system. Since its official opening on September 27, the trading centre has maintained stable operations with continuously increasing inbound and outbound volumes. It consistently fulfills its role as a regional trading hub and logistics nexus, actively promoting the expansion, quality improvement, cost reduction, and efficiency enhancement of cross-regional circulation for source products nationwide.

Brand Leadership: “Small yet Beautiful, Unique yet Exquisite” Takes the National Stage

At the thematic forum "Small yet Beautiful, Unique yet Exquisite: The Rising Force of Jiangxi Agricultural Products," Professor Xiong Wenjie, Party Secretary of the School of Business Management at Wuhan Business University, delivered a keynote presentation titled "From 'Hidden in the Boudoir' to 'Going Global'—Strategies for Market Breakthroughs of Regional Specialty Agricultural Products."

Jiangxi's abundant natural resources have nurtured high-quality brands such as selenium-enriched agricultural products, geographical indication products, and "Gan-Po Authentic Product" certified goods. In July of this year, the Jiangxi Provincial Department of Agriculture and Rural Affairs released the "Small yet Beautiful, Unique yet Exquisite:" regional public brand catalog, featuring 50 selected specialty products. This initiative reflects Jiangxi's innovative exploration in brand leadership and market segmentation, laying a solid foundation for differentiated competition and brand development of agricultural products. However, amid fierce market competition, Jiangxi's agricultural products still face challenges when expanding beyond the province, including insufficient brand recognition, weak operational capabilities, and high logistics costs.

Xiong Wenjie proposed a "Three Strengths Model" to overcome geographical and information barriers: product strength, logistics strength, and channel strength. Product strength emphasizes quality enhancement through standardization; logistics strength focuses on building an intelligent supply chain from production areas to markets; channel strength prioritizes supply-demand matching and brand storytelling.

This approach aligns closely with Yuhu Cold Chain's core strengths. Through heavy-asset investments and efficient operations, Yuhu Cold Chain has established a nationwide food circulation fulfillment system. Its full-chain business model innovation drives cost reduction and efficiency improvement across the board, while its digital-intelligent circulation system integrates commerce flow, logistics, information flow, and capital flow into a unified stream. This represents a new quality productive force empowering high-quality development of industrial and supply chains. Notably, Yuhu Cold Chain is leading the upgrade of multiple national standards to international standards, guiding the industry in aligning with global practices in areas such as end-to-end traceability, quality and safety, digital circulation, and credit system development.

Zuo Xintong, Founder of Frozen Food Vision and General Manager of Shanghai Yaotaifeng Supply Chain, delivered a keynote speech titled "Small yet Beautiful, Unique yet Exquisite: Differentiated Breakthroughs for Agricultural Products and New Consumption Scenarios." She provided a precise analysis of current challenges in the frozen food industry, including intensifying homogeneous competition and deteriorating cost structures. Through case studies, she shared differentiated "breakthrough" strategies centered on scenario segmentation and hit product development. Zuo called upon "Small yet Beautiful, Unique yet Exquisite" enterprises to leverage Yuhu Cold Chain's highly efficient and stable supply chain platform to deeply explore new markets, build new scenarios, and achieve leapfrog development.

Four "Small yet Beautiful, Unique yet Exquisite" enterprises became the focus of attention: Guangzhou Fenghua Agricultural Development Co., Ltd., Jiangxi Shengkang Lotus White Goose Industry Development Co., Ltd., Jiangxi Yongji Fruit Industry Co., Ltd., and Jiangxi Huapu Industrial Co., Ltd. As vivid examples of Jiangxi's agricultural products, these companies shared their brand stories and development potential in detail with attending merchants under the spotlight, garnering extensive interest.

Experts offered strategic advice while enterprises enthusiastically promoted their products, jointly discussing pathways for “Small yet Beautiful, Unique yet Exquisite” enterprises to break through market barriers.

Government Leadership: Driving Agricultural Integration into the New Development Paradigm

The Jiangxi Provincial Department of Agriculture and Rural Affairs, grounded in the new development stage and implementing the new development philosophy, has consistently advanced agricultural supply-side structural reform through systematic planning, policy guidance, and resource integration, all oriented toward building a unified national market.  It has demonstrated strategic foresight and comprehensive coordination capabilities in establishing the "Small yet Beautiful, Unique yet Exquisite" regional public brand, creating cross-regional supply-demand matching platforms, and supporting the development of dual-circulation supply chain systems. These efforts provide robust support for Jiangxi's agricultural products to expand beyond the province and reach national markets.

Looking ahead, Yuhu Cold Chain will continue to deepen strategic collaboration with production area governments and enterprises, including Jiangxi Province, while consistently optimizing the supply-demand matching mechanism characterized by "government platform-building, enterprise operation, and market-driven execution." The company will further leverage its nationwide cold chain network and digital-intelligent supply chain advantages to enhance the quality and efficiency of cross-regional agricultural product circulation. This effort aims to promote the branding, standardization, and international development of more high-quality agricultural products, injecting sustained momentum into accelerating the establishment of a unified national market and serving the new dual-circulation development paradigm.