From January 9 to 10, the "Yuhu Buyin · 2026 The Greater Bay Area Premium Food Ingredients Expo" was successfully held at Yuhu Cold Chain (Guangzhou) Trading Centre. The exhibition attracted over 200 brand exhibitors, with more than 10,000 professional purchasers from around the world, as well as numerous industry leaders and government representatives gathering to participate in the grand event. Coinciding with the exhibition were the "2026 Greater Bay Area Selected Ingredients Going Global Summit Forum" and the "Unveiling Ceremony of the Establishment of China Pre-Prepared Food Import and Export Alliance". Through a series of summit forums and precise matching activities, the event promoted the integration of industrial chain resources and the construction of international market channels, injecting new momentum into the high-quality development of the ingredient industry in the Guangdong-Hong Kong-Macao Greater Bay Area.

Grand Opening with Gathering of Distinguished Guests

At the opening ceremony, Yang Ji, First-Class Researcher of the Staff Service Department of the Guangzhou Federation of Trade Unions; Zhang Dongsheng, Party Secretary and Director of the Linyi Municipal Bureau of Agriculture and Rural Affairs (Municipal Rural Revitalization Bureau); Wu Guohua, Party Secretary and Chairman of Linyi Agricultural Development Group; Jiang Wenzhu, Standing Vice Chairman of the Huadu District Federation of Trade Unions; Huang Jian, Director, Senior Vice President of Yuhu Cold Chain, Chairman of Guangzhou Company and Chairman of Yuhu Buyin Supply Chain Company; Guo Yehua, Vice President of Yuhu Cold Chain and General Manager of Yuhu Buyin Supply Chain Company; Wang Xiaodong, General Manager of Yuhu Cold Chain Guangzhou Company, jointly unveiled the event.

Global High-Quality Ingredients Gather in the Greater Bay Area

In his opening speech, Huang Jian stated that Yuhu Cold Chain is committed to building an end-to-end service system from origin to table. This exhibition is not only a window for product display, but also a key hub for promoting industrial synergy, realizing supply-demand matching, and empowering cross-border circulation. Yuhu Cold Chain strives to build a dual-channel industrial empowerment platform integrating domestic sales and going global, comprehensively promoting the upgrading of the Greater Bay Area's ingredient industry and the release of consumption potential. He expressed anticipation for cooperating with all parties to build the Greater Bay Area into a global distribution center and industrial innovation center for high-quality ingredients.

With the theme "Feasting in the Bay Area, Linking the Future", the exhibition covers an area of over 10,000 square meters, setting up several sections including Export and Brand Exhibition Area, Ingredient Exhibition Area, Trade Union Assistance Zone, Linyi Agricultural Specialty Zone, and Merchant Exhibition Area. The venue gathered more than 200 ingredient brands from the Greater Bay Area as well as Jiangxi, Shandong, Sichuan, Hubei and other places across the country. The exhibits cover all categories such as pork, beef, mutton, poultry, aquatic products, seafood, local pre-prepared food, and geographical indication ingredients, presenting a complete chain from origin to table in a one-stop manner.

Alliance Establishment to Build a New Ecology for Pre-Prepared Food Going Global

As the core part of the exhibition, the "2026 Greater Bay Area Selected Ingredients Going Global Summit Forum" was held simultaneously on the first day of the exhibition. Lan Haibin, Deputy Director of the Standing Committee of the Huadu District People's Congress and Second-Class Inspector; Song Junjie, Deputy Director of the District Bureau of Commerce; Chen Bifang, Deputy Director of the District Bureau of Agriculture and Rural Affairs, etc. attended the forum.

Lan Haibin pointed out in his speech that the holding of this summit forum and the establishment of the alliance aim to promote the transformation of the Greater Bay Area's ingredient industry advantages into international competitiveness, marking a new stage for the pre-prepared food industry from competition and cooperation to joint overseas expansion. He stated that Huadu District will rely on its air-rail hub advantage to fully build an efficient cold chain service system and a sound industrial ecology, providing solid support for enterprises to expand the global market.

Focusing on key issues such as pre-prepared food standardization, cross-border supply chains, and international access compliance, the forum featured core initiating units including Yuhu Cold Chain (Guangzhou) Trading Centre, Greater Bay Area Pre-Prepared Food (Nansha) Export Base, and C&D Exhibition Sierfu Company. Together with representative pre-prepared food enterprises from Guangdong, Fujian, Shandong and other places, they jointly shared export achievements and in-depth analyzed experiences in cold chain layout and digital platform construction.

At the forum, the "China Pre-Prepared Food Import and Export Alliance" jointly initiated by the above three parties was officially unveiled and established. The alliance simultaneously released an initiative and a 2026 work plan, aiming to integrate industrial resources, build a full-chain overseas service system, and promote the development of China's pre-prepared food industry towards a new stage of being synergistic and large-scale.

Teng Yuxin, Chief Representative of the Greater China Region of FDA Registrar Corp's China Representative Office, pointed out that the successful overseas expansion of pre-prepared food highly relies on two pillars: compliance and cold chain. She believes that the industrial ecology built by Yuhu Cold Chain, especially the accurately laid out cold chain logistics infrastructure network and digital monitoring capabilities, precisely meets the full-chain needs of enterprises from production to customs clearance, and is an efficient platform for promoting the large-scale and standardized overseas expansion of pre-prepared food.

"Supply Chain Finance Support Plan" Empowers Overseas Expansion

To effectively address the bottlenecks faced by enterprises in overseas expansion, Yuhu Group made a major announcement during the exhibition: the launch of a special "Supply Chain Finance Support Plan". With billions of yuan in funds, the plan will accurately empower pre-prepared food and ingredient enterprises to cope with financing challenges in international trade.

Chang Min, General Manager of Yuhu Yicai Supply Chain, introduced that relying on Yuhu Cold Chain Trading Centre and its own industrial integration capabilities, Yuhu Yicai, in conjunction with professional financial institutions, can provide one-stop supply chain financial solutions for pre-prepared food processing enterprises covering scenarios such as orders, inventory, accounts receivable, and small-sum financing, alleviating the capital pressure on customers.

Meanwhile, the exhibition successfully matched a number of valuable international trade orders, focusing on releasing procurement demands for RCEP member states and export orders to European and American markets through the efficient channel of Guangzhou Nansha Port. It provided enterprises with precise matching opportunities to face the international market directly, realizing the efficient transformation of "exhibition" and "sales", and demonstrating the strong effectiveness of Yuhu Cold Chain as an international supply chain hub.

High-Quality Agricultural Products from Yimeng Accurately Connect with the Greater Bay Area Market

Leveraging the appeal of the professional procurement circle in the Greater Bay Area of the exhibition, the "Linyi High-Quality Agricultural Products Greater Bay Area Promotion Conference" hosted by the Linyi Municipal Bureau of Agriculture and Rural Affairs of Shandong Province was successfully held simultaneously. The promotion conference gathered more than 30 leading food enterprises from Linyi, focusing on displaying characteristic agricultural products such as vegetables, fruits, livestock and poultry, grain and oil, and geographical indication products. These enterprises, known as "hidden champions" in their respective niche areas, have the strength to provide stable supply to the international market.

At the promotion conference, Zhang Dongsheng, Party Secretary and Director of the Linyi Municipal Bureau of Agriculture and Rural Affairs, detailed the industrial advantages and development achievements of Linyi's agriculture. He stated that as a major agricultural city, Linyi has always adhered to an ecological and standardized development path. By virtue of the Greater Bay Area's consumption highland and Yuhu Cold Chain's platform advantages, it looks forward to further opening up the production and sales chain and promoting Linyi's high-quality agricultural products to enter a broader market.

In his speech, Zhang Chunhua, Vice Chairman of Yuhu Cold Chain Guangzhou Company, said: "Linyi has prominent resource endowments, and the Greater Bay Area has broad market space and strong consumption vitality. Relying on its end-to-end cold chain logistics and integrated supply chain service system, Yuhu Cold Chain is committed to building an efficient bridge between production areas and consumer markets, and will fully promote Linyi's agricultural products to enter thousands of households in the Greater Bay Area with better quality and higher efficiency."

A product display and tasting area was set up at the event. High-quality frozen livestock and poultry products, ecological fruits and vegetables, high-quality grain and oil, pre-prepared food, prepared foods, etc. from Linyi attracted a large number of purchasers to stop and negotiate. Many enterprise representatives said that participating in this conference is not only to promote products, but also to directly connect with core channels in the Greater Bay Area and establish sustainable supply relationships through the platform of Yuhu Cold Chain.

As one of the representatives of more than 30 leading food enterprises expanding southward, Du Xuede, General Manager of Shandong Diyibang Food Technology Co., Ltd., said that participating in this exhibition is not only to follow the overall deployment of Linyi City's "healthy meat products entering the Greater Bay Area", but also a key step for the enterprise to give play to its full industrial chain advantages and deepen channel construction. He introduced that the enterprise is in the first echelon of the industry in the breeding and processing links of the broiler industry chain. In the future, the company will fully rely on the platform advantages and resource network built by Yuhu Cold Chain, take it as an important springboard to enter the core consumer market, and while deeply cultivating the Greater Bay Area market, promote high-quality products such as chicken breast to go global. A participating enterprise representative pointed out: "Yuhu's full-chain service capability of 'cold chain + platform + channels' is exactly the key support we need to expand the Greater Bay Area market. We look forward to achieving stable direct access from production areas to channels through this platform." During the event, the Linyi delegation also conducted an on-site visit to the high-standard cold chain facilities of Yuhu Cold Chain Guangzhou Park, and learned in detail about the park's operation system in terms of warehousing management, logistics scheduling, quality control, etc., laying a foundation for long-term cooperation between the two parties in the future.

Li Junyan, Director and Senior Vice President of Yuhu Cold Chain (China) Co., Ltd., said that Yuhu Cold Chain will continue to give play to its comprehensive advantages in cold chain infrastructure, international supply chain network and digital tools, to promote the in-depth integration of more high-quality production areas represented by Linyi with the core consumer markets across the country such as the Greater Bay Area where Yuhu Cold Chain has made heavyweight layouts, realizing direct supply and direct sales, production and sales linkage, cost reduction and efficiency improvement, and building a more efficient inter-regional and cross-border trading network.

Exhibitors Witness the Practical Effect of Platform Empowerment

At the exhibition, Hu Xiaoping, a representative of resident merchants and General Manager of Jiangxi Fengcheng Huaying Poultry Industry Co., Ltd., said that Yuhu Cold Chain is a key link connecting production areas and markets. It not only provides internationally leading modern cold chain warehousing facilities and efficient logistics solutions, but also builds a comprehensive industrial service platform integrating display, trading, information exchange, and financial support, providing strong support for the gathering and value-added of high-quality products and the efficient matching of production and sales.

Jiang Fuming, a representative of exhibitors and General Manager of Guangzhou Yuhonghe Food Co., Ltd., summarized his experience of cooperating with Yuhu Cold Chain Guangzhou Park with "professional" and "assured". He believes that the internationally first-class hardware facilities such as end-to-end visible temperature control and fully automated three-dimensional warehouse in the park, as well as one-stop soft services such as customs services, finance, and market information, have outlined a clear overseas expansion roadmap for enterprises. He particularly mentioned that the establishment of the "China Pre-Prepared Food Import and Export Alliance" has allowed enterprises to "see the trend clearly and find an organization", no longer fighting alone.

The exhibition site built an efficient three-in-one scenario of "tasting - purchasing - matching" and specially set up an immersive interactive experience area. High-quality ingredients from around the world and authentic Greater Bay Area flavors blend here. More than 10,000 professional purchasers shuttle between them, selecting products through intuitive tasting and finalizing cooperation through face-to-face negotiations. The venue was crowded with people, and the sounds of inquiries, negotiations and the aroma of food intertwined, forming a vibrant field of in-depth integration of "visiting, tasting, purchasing and negotiating".

This exhibition not only presented an industry feast, but also injected strong momentum into the high-quality development of the ingredient industry through a series of solid measures such as summit forums, alliance establishment, financial empowerment, and precise order release. At the same time, the production area matching activities represented by the Linyi special session have verified the effectiveness of the new model of regional cooperation of "government guidance, platform building, and enterprise participation". Yuhu Cold Chain has become the preferred partner for high-quality ingredients and geographical indication products from all over the country to explore the market. A more open, synergistic and efficient new ecology of the ingredient industry is accelerating its formation in the Guangdong-Hong Kong-Macao Greater Bay Area.